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Journal Article
6 ways to be more persuasive
2023
Overview
\"People are more willing to comply with requests, favours or concessions if you provide such things first,\" says McKay, who points to content marketing as a means of giving potential customers valuable, usable, free information that they, in turn, will possibly 'repay'. 02 // Authority Just as an expert witness speaking in technical terms has persuasive power over a jury, people have a tendency to follow the recommendations of authoritative figures. [...]symbols of authority, such as titles or appearances, must be backed up with expert knowledge,\" warns McKay. 03 // Commitment and consistency People rarely go against their values and beliefs.
Publisher
Australian and New Zealand Institute of Insurance and Finance
Subject
