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Journal Article
When Wait and See Is Smart Strategy
2025
Overview
[...]wait and see is especially reasonable when the context is reflexive - that is, actions taken may spark reactions that further increase uncertainty or even increase the probability of a negative outcome. Conversely, new, hard-to-unwind commitments should be avoided. [...]the past decade has shown that when businesses engage with political issues, there are significant risks of escalation. [...]businesses may face a protracted period of regularly occurring surprises, each of which has the potential to alter the path to future success. [...]consider the risk that a decision or announcement could trigger a negative political response or public backlash.
Publisher
Massachusetts Institute of Technology, Cambridge, MA
Subject
