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Nike's Fashology & the Future of Fitness
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Magazine Article
Nike's Fashology & the Future of Fitness
2018
Overview
In 1962, in Kobe, Japan, Knight found the Tiger brand running shoe manufactured by Onitsuka Co. He hammered out a deal to distribute Tigers in the United States, partnering with his old coach to form Blue Ribbon Sports on Jan. 25, 1964. Back to the Future Nike's now in the business of making exclusive and one-off versions of shoes it releases on a rolling basis, its own private IPO market that fuels the \"sneakerheads\" and the rapidly expanding secondary market for high-demand swag. [...]expect Nike to have its own form of digital currency at some point, where each step and fitness activity leads to savings for customers that results in additional brand loyalty.
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Alpha Pages
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