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Colonizing Our Future: The Commercial Transformation of America's
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Colonizing Our Future: The Commercial Transformation of America's
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Magazine Article
Colonizing Our Future: The Commercial Transformation of America's
2000
Overview
\"Commercial activities now [2000] shape the structure of the school day, influence the content of the school curriculum, and determine whether children have access to a variety of technologies. Moreover, it appears from a number of citations that there is an emerging trend for marketers to attempt to bundle together advertising and marketing programs in schools across a variety of media and thus gain a dominant position in the schoolhouse market.\" (SOCIAL EDUCATION) This article examines the commercialization of America's schools.
