Journal Article

Examining School Nutrition Policies and Their Impact on the Promotion of Low-Nutrient Foods in the Context of Sports Advertising

Moradi, Zanyar, Izadi, Behzad

2024

Overview

Despite recommendations to implement nutrition standards in schools, low-nutrition and high-energy drinks are still one of the most important challenges for school management and students' purchasing and consumption behavior. In this regard, the present research aims to examine school nutrition policies and their impact on the promotion of low-nutrient foods in the context of sports advertising. A Partial Least Square (PLS) technique with SmartPLS 3.0 and bootstrapping with 500 resamples was used to examine the impact of food marketing on school nutrition policies and students' nutritional involvement. Online surveys were done through The Iranian Educational Network of student, with acronym Shad, measured on a five-point Likert scale. The survey questionnaire consisted of three scales to measure the following: school nutrition policies, Advertise low-nutrient foods, and Student nutritional involvement. Results from a sample of 382 Iranian high school students revealed that low-nutrient foods advertising has a significant impact on student consumption, and the greatest overall impact on students' nutritional involvement. School nutrition policies were affected by media, endorsement, and the environmental advertising, while school financial capabilities had the greatest direct impact on students' nutritional involvement. These findings suggest that advertising through sports media plays a mediating role in school nutrition policies and student nutritional involvement. Policy changes to restrict food marketing for young people must include both television and non-broadcast media.

• Subject: issues and policy / least squares / nutrition / questionnaires / surveys / television