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Le VTC estonien Taxify se revendique désormais licorne
by
GRONDIN, ANAELLE
in
Pellerin, Fleur
2018
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Le VTC estonien Taxify se revendique désormais licorne
by
GRONDIN, ANAELLE
in
Pellerin, Fleur
2018
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Le VTC estonien Taxify se revendique désormais licorne
2018
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Overview
Lancée en 2013 et présente dans 25 pays, la start-up Taxify a levé 175 millions de dollars. Le constructeur automobile Daimler a mené le tour de table, qui valoriserait la société 1 milliard de dollars. L'investissement dans Taxify de Daimler, qui a racheté récemment le numéro deux des VTC dans l'Hexagone Chauffeur Privé, présage-t-il une fusion des activités des deux entreprises en France ou même le retrait de Txfy ? « Il y a une évidence stratégique pour un constructeur automobile. Le patron dit même avoir l'ambition de couvrir 10 villes françaises à court terme, misant sur un taux de commission plus faible prélevé aux chauffeurs pour la mise en relation avec le client, de 15 % contre 25 % chez son concurrent américain.
Publisher
Les Echos
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