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Life: Foreword 3: ALBERTO ALESSI'S: perfect design
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Newspaper Article
Life: Foreword 3: ALBERTO ALESSI'S: perfect design
2001
Overview
The initial purpose of a jug is to keep liquid inside. If it does it effectively, it's a good design, but that's not the real essence of it, which is as a tool to repeat a ritual: serving a drink. Though a coffeepot such as Rossi's La Conica can be beautiful, what it's really for is the ritual of offering coffee to someone as a way of communicating. A breadbasket by Sottsass might be useful because it's made from stainless steel and holds bread, but what brings it closer to perfection is something more. Its woven form, reminding us of old-fashioned breadbaskets passed around the family dinner table, helps with the ritual of breaking bread...
Publisher
Guardian News & Media Limited
Subject
