Newspaper Article

Thriving locally in the global economy

Foong Wai Fong Note: (STF) - Foong Wai Fong highlights salient points from a discussion on world class strategy with Dr Rosabeth Moss Kanter, professor at Harvard Business School and author of `World Class: Thriving Locally in the Global Economy'.

1996

Overview

What is the true meaning of globalisation and how can one remain competitive as the world moves towards a single market global economy? How can businesses thrive locally in the global economy? Kanter's latest book World Class: Thriving Locally in the Global Economy seeks to answer these questions and provide a road map to achieve this. Who is \"world class\"? World class refers to standards - \"best in the world\", the highest standards anywhere in order to compete. It also refers to the growth of a social class referred to as \"Cosmopolitans\", a group of people who have the ability to command resources and operate beyond borders, and across wide territories. Companies must begin with a \"best-in-the-world\" mindset. In a globalising world economy, a domestic economy no longer exists; companies large and small are compelled to compete in a borderless global environment. Companies and managers must possess intangible assets, namely the 3Cs: Concepts, Competence and Connections.

• Publisher: The New Straits Times Press (M) Berhad
• Subject: Global economy