Newspaper Article

IMPULSE!, YOUR REVIEWS: POM WONDERFUL, A new juice on the loose

Rodriguez, Aleatra, Silvestro, Scott, Parekh, Rupal, D'Introno, Mark, Kutch, Sue

2004

Overview

[Aleatra Rodriguez] says: Pom is enjoyable and super-good for you, but it's definitely not the most refreshing juice I've ever tasted. Reminiscent of unsweetened grape juice or a sort of cran-grape hybrid, the flavor is tart but different and interesting in that pomegranate way. Pretty heavy in a glass by itself, this juice turned me into a veritable mixologist. I found it works great in lieu of cranberry in vodka-based cocktails and adding a good splash to a glass of something fizzy - seltzer, champagne, 7-Up. I like to think of it as juice with potential. While I like pomegranates in fruit form, the Pom juice experience for me was a bitter one. Far from the \"refreshing\" and \"delicious\" drink it's advertised to be, I liken Pom to a heavily concentrated cranberry juice that's tough to take even when thoroughly chilled. After three consecutive days of forcing myself to drink it, thinking it was perhaps an acquired taste (it's not), I consumed less than one-third of a 15-ounce bottle before tossing it down the drain.

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