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TARGETING THE ALCOHOL INDUSTRY GROUP URGES FIGHTING ADS AIMED AT KIDS
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Newspaper Article
TARGETING THE ALCOHOL INDUSTRY GROUP URGES FIGHTING ADS AIMED AT KIDS
1995
Overview
San Fernando residents were encouraged Thursday night to take on powerful alcohol, billboard and advertising industries in what could be a brutal battle with their children's future lying in the balance. Two leaders in the fight against alcoholic beverage advertising told a group of about 30 at a forum sponsored by the San Fernando and Pacoima chapters of the Alcohol Prevention Coalition that billboards are luring young people into drinking beer and hard liquor, and that the east San Fernando Valley could join other communities that have successfully restricted such advertisements. The forum's goal was to educate community leaders about how alcohol and tobacco billboard advertisements affect youths and communities, said Xavier Flores, a coalition member and executive director of Pueblo Y Salud, a local alcohol prevention agency. Pueblo Y Salud means \"community and health.\"
Publisher
Los Angeles Newspaper Group
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