Newspaper Article

LAMPOON'S PARODY OF PEOPLE'

Nathan Cobb Globe Staff

1981

Overview

So why was blue-eyed Brooke Shields posing with five wide-eyed Harvard men, and where was mother- manager Teri during the potentially steamy, four- hour session in New York last July? It turns out Mom knew it was all to promote the Harvard Lampoon parody of People magazine, on which her jeanybopper daughter shares cover billing with a lucky dead fish. In fact, Teri arranged the whole thing. Bubbled Brooke: \"She realizes I like older guys.\"CHATTER Lampooning. When the Harvard Lampoon decided to publish a parody of People, it didn't exactly crank up the nearest mimeograph machine. One million copies of the glossy magazine, priced at $2 each, are hitting the newsstands today. The 112-page book has 54 pages of advertising - priced at between $6900 and $9800 per full page - which were peddled from a sales office located on Manhattan's posh Sutton Place South. As Brattle Street meets Wall Street Lampoonpresident Jeff Martin has only one thing toworry about. \"Everybody asks me,\" he frets, \" How can you do a parody of something that's already a joke?' \" The People edition was produced by 11 of the 35 staffers who produce the regular Harvard Lampoon. They stayed near the group's Cambridge \"castle\" last summer writing and designing the magazine surrounded by the building's horror movie decor. They also spent a great deal of time reading the real People, the better to dream up articles on the likes of the Bother Brothers (three professional pests named Fred, Ed and Ned) and profiles of personalities such as Jose Jenderson (a bullfighter who uses dynamite for the kill). The Lampoon's method of acquiring past issues of People, which has been published since 1974, was simple: \"We stole them from libraries,\" confides senior Gregg Lacho.

• Publisher: Boston Globe Media Partners, LLC
• Subject: Lacho, Gregg / Martin, Jeff / Sax, Paul / Shields, Brooke