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OPEN TO CHANGE ; COLLABORATION AND CREATIVITY HAVE HELPED ESPARZA ADVERTISING EXCEL
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OPEN TO CHANGE ; COLLABORATION AND CREATIVITY HAVE HELPED ESPARZA ADVERTISING EXCEL
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OPEN TO CHANGE ; COLLABORATION AND CREATIVITY HAVE HELPED ESPARZA ADVERTISING EXCEL
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Newspaper Article
OPEN TO CHANGE ; COLLABORATION AND CREATIVITY HAVE HELPED ESPARZA ADVERTISING EXCEL
2008
Overview
\"They provide incredible activities for these kids,\" [Adam Greenhood] said. \"They partnered with Ski Swap as of last year; Ski Swap is a huge fundraiser. With almost no budget we made the cheapest TV spot I've ever made. It was just static, just snow for 15 seconds, and the titles come up, 'Love snow? Ski Swap and Snow Show is coming,' and dates and times. This year, with our help, they doubled their take. They raised $50,000 last year; this year they raised $100,000.\" \"CBS, ABC, NBC -- 20 years ago if you had a spot in the news, you had reached 100 percent of the American public in a week,\" McCallum said. \"Those days are gone and won't come back. So it's my job to make sure that the message reaches the right people for the right amount of time. Adam's job is to make sure that it's the right message.\" JIM THOMPSON/JOURNAL ABOVE: The upstairs workspace at Esparza Advertising in downtown Albuquerque ; LEFT: Esparza Advertising account executive Vicki Lee Newsom works with clients in a small conference room that used to be the main vault of a former bank on the site ; TOP: Esparza Advertising's entryway greets visitors with the question, \"Are you ready for something different?\"; ABOVE: LEFT: Esparza Advertising's brain trust sits in the office of creative director Adam Greenhood: from left, director of accounts [Tiffany Hobson], Greenhood, media director Karen S McCallum and president [Del Esparza] ABOVE RIGHT: Esparza Advertising won seven Telly Awards in 2006, three of which are seen here
Publisher
Albuquerque Publishing Company
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