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Convenience in MT Minds
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Newspaper Article
Convenience in MT Minds
2008
Overview
The name is more than just a \"terrible pun,\" explains Evan Willms. \"The state of the empty mind is our goal,\" he said. He and partner Duncan MacRae's flagship product, Sprout, is designed to deliver articles of interest to clients based on their own preferences. \"What we're really offering is sort of an info-tainment,\" said Willms. \"We're trying to pull things that you're not going to find any other way, so it could be a New York Times article (or) on the other hand, it equally could be an indepth blog posting from someone you've never heard of ... We're not replacing things like your daily newspaper or your trade-specific magazine because those are very topically focused and we're drawing from a much bigger pool.\"
Publisher
Black Press Group Ltd
Subject
