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gaming geared to girls game makers look to the growing female tween market
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Newspaper Article
gaming geared to girls game makers look to the growing female tween market
2008
Overview
\"We found through research that girls are gamers; they just aren't traditional gamers,\" [Tony Key] said. Some of the biggest include THQ's All Star Cheer Squad, Electronic Arts' Littlest Pet Shop, Disney Interactive's High School Musical 3 and Ubisoft's Ener-G Dance Squad and Party Babyz. \"There's not some fundamental reason why women or girls don't like to game. It's about, is there content that is interesting and engaging for them?\"
Publisher
Nationwide News Pty Ltd
Subject
