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NETWORKS INTENSIFY BATTLE FOR 6 A.M. NEW VIEWERS
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NETWORKS INTENSIFY BATTLE FOR 6 A.M. NEW VIEWERS
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Newspaper Article
NETWORKS INTENSIFY BATTLE FOR 6 A.M. NEW VIEWERS
1983
Overview
Spokesmen for the three ''early'' programs - ''CBS Early Morning News,'' ''NBC News at Sunrise,'' and ABC's ''World News This Morning'' - all say that their shows can be differentiated from the others, by more aggressive reporting, more up-to- date information and more pleasant and attractive presentations. Similarities for Viewers ''The 'Early Today' show lost its sparkle,'' said Gerry Solomon, the former Washington producer of ''Today,'' who became the executive producer of the new ''Sunrise'' program. ''We realized that it was hurting the 'Today' show and that we needed something new.'' For its new program NBC, in a highly publicized move, brought Miss [Connie Chung] from Los Angeles, where she had been anchoring nightly newscasts for the CBS station, KNXT. The producers of the 6 A.M. to 7 A.M. programs say they are unsure of the size of their potential audience. But all agree that it will be attracted by concise presentations of the major stories of the day. ''Our first priority is really a news index of the day,'' said Bob Ferrante, the executive producer of the ''CBS Morning'' and ''Early Morning News.'' ''Our top priority letting people know what important is happening or not happening before they go to work.''
Publisher
New York Times Company
