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WHAT'S NEW IN ZOOS; Getting the Rhino Into the Computer
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Newspaper Article
WHAT'S NEW IN ZOOS; Getting the Rhino Into the Computer
1987
Overview
Zoos are not just tracking animals on their computers. ''Computers are being used for recording all kinds of information so you can do a better job of marketing the institution,'' Mr. [Robert O. Wagner] said. For example, he added, ''if you look back and see that 10,000 people attended your zoo on the first Saturday of June in 1985, but only 6,000 attended the first Saturday of June in 1986, you can see whether it was raining, whether there was another community event.'' ARKS was first marketed in December 1985 by the International Species Inventory System (ISIS). The 13-year-old organization, which is based in Apple Valley, Minn., and keeps track of exotic animals in captivity, is now working to develop a second program. Called MedARKS, that program is being designed to store medical information. ''An annual report for a zoo would typically have taken several weeks,'' said Nate Flesness, the director of ISIS. ''With ARKS it only takes a couple of hours.''
Publisher
New York Times Company
Subject
