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THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; New Magazine Spurns Gloom
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THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; New Magazine Spurns Gloom
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Newspaper Article
THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; New Magazine Spurns Gloom
1992
Overview
W. Randall Jones, chief executive of Worth and its parent, Capital Publishing said the tongue-in-cheek approach \"is not to make light of the fact that money, and protecting money, is a very serious subject.\" But, he added, \"I want people to read the magazine, and people are tired of doom and gloom.\"
Publisher
New York Times Company
Subject
