Newspaper Article

Yemeni consumer fashions & effects of change

Ishaq, Omer

2003

Overview

The social change and speedy civilized progress and the spread of globalization in addition to expansion of the volume of trade exchange, effected new modern and developed kinds of commodities and services that outmatched the quantity of incomes of some Yemeni families. Those families found themselves forced to squeeze some areas of spending in order to spare money enough to buy the new goods and face the new requirements of life and many families tended to abandon traditional habits of spending and consumption. This means that the Yemeni contemporary society is heading towards the consumer mode with all its aspects, influenced by the age of world popular consumer mode. Poverty survey conducted about the Yemeni family has revealed certain kinds and levels of poverty; acute poverty, food poverty, medium poverty and families below the line of poverty. His has resulted in that many Yemeni families began to face the problem of satisfying the necessary needs and the emergence of variant consumer modes. This has got reflected on the phenomenon of openness to the market and affected the process of marketing and some aspects of trade recession. To solve this problem some rich and donor countries and international organisations are trying to help the poor countries suffering from low economic growth to relatively overcome their crises and concentrating studies on the conditions of families. They allot some assistance and try to vitalize some investment and economic projects to provide suitable job opportunities and mitigate the severity of unemployment and consequently the intensity of poverty. This is especially important when taking into account the big army unemployment among the ranks of the youth and children begging on the streets.

• Publisher: Yemen Times