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Newspaper Article
Where does the future of Jewish journalism lie?
2010
Overview
As the publisher/CEO of a metropolitan Jewish newspaper, it was interesting to read Gil Shefler's August 1 article \"Change at JTA helm signals challenges faced by US Jewish media\" in The Jerusalem Post and Jason Miller's blog in The Jewish Week online about the future of Jewish journalism as seen by the JTA. From my vantage point, the ideas discussed have very little relevance to the publishing world in which I live, and to the future success of our news organization. A key concept in both articles is that Jewish publications, faced with declining audiences and an inability to make money from the internet, should turn to a collaborative web model. In the Jewish Week article, this is followed by a suggestion that the JTA convene a group of Jewish publications to work on such as model. And there's an implication that Jewish news organizations as a group are not adequately focusing on the future. I'm all for change and evolution. In my two years at The Jewish Light, we've added new technology, a new website, an additional magazine, and a redesign of our newspaper. We've hired a new editor and rearranged staff resources to fit their skills and interests. We've won three Rockower awards from the AJPA and one from the National Newspaper Association. We're spending less and getting more out of it, due to a variety of savings on personnel, printing and other costs. The reader response has been exceptionally positive. And with our combination of revenue sources, we're holding our own through very difficult economic times.
Publisher
The Jerusalem Post Ltd
Subject
