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Trade Publication Article
The Bourne HDU Identity
2013
Overview
According to Bourne, no matter how artistic or how creative you want to get, the wording on the sign is what's absolutely paramount. \"My job is to first make your subconscious go, 'Oh what's that?'\" he says. \"Then if I can make your conscious mind go, 'Wow, look at that,' Fve done a brilliant job.\"
Publisher
Simmons-Boardman Publishing Corporation
Subject
