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How China's Huawei is taking on Samsung and Apple
by
Skilton, Mark
in
Brand loyalty
/ Consumers
/ Customer services
/ Internet of Things
/ Marketing
/ Smartphones
/ Supply chains
2016
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Do you wish to request the book?
How China's Huawei is taking on Samsung and Apple
by
Skilton, Mark
in
Brand loyalty
/ Consumers
/ Customer services
/ Internet of Things
/ Marketing
/ Smartphones
/ Supply chains
2016
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Trade Publication Article
How China's Huawei is taking on Samsung and Apple
2016
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Overview
Existing brands such as Blackberry and Sony are already engaged in competitive marketing in both product and customer engagement to grab a piece of the large but finite customer base, so [Huawei]'s rapid rise to overtake them is very impressive. Huawei increased its global share of the smartphone market from 6.8% in 2014 to 9% in 2015 - a massive 50% gain compared to Apple's growth of 27%.
Publisher
Prime Creative
Subject
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