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Trade Publication Article
How Big Data Can Help Align Sales And Marketing
2017
Overview
In this opinion piece, Derek Judge, senior director for alliances and channel APAC at MapR Technologies discusses how Big Data can help align sales and marketing, resulting in improving effectiveness. Furthermore, optimisation of pricing strategies through Big Data allows sales and marketing teams to collaborate long term as pricing is never simply a constant and changes as the political, economic and social climates of the area change. By maintaining a high level of customer responsiveness...
Publisher
The Misfits Media Company Pty Ltd
Subject
