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Specsavers Launches Reactive Digital OOH Campaign Ahead Of UK’s National Eye Health Week
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Specsavers Launches Reactive Digital OOH Campaign Ahead Of UK’s National Eye Health Week
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Specsavers Launches Reactive Digital OOH Campaign Ahead Of UK’s National Eye Health Week
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Trade Publication Article
Specsavers Launches Reactive Digital OOH Campaign Ahead Of UK’s National Eye Health Week
2017
Overview
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital out-of-home (OOH) campaign ahead of National Eye Health Week in the UK. Jo Fisher, head of retail at Talon, who booked the campaign, added: “This is Specsavers’ first digital OOH campaign, and we have really pushed the boundaries with technology, using content around topical news, gossip and events that will be delivered to hand selected premium digital sites.
Publisher
The Misfits Media Company Pty Ltd
Subject
