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Cover Story: One-On-OneWhat's Eating Marketing; Drayton Bird, Malcolm Auld & Philip Kotler in conversation
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Cover Story: One-On-OneWhat's Eating Marketing; Drayton Bird, Malcolm Auld & Philip Kotler in conversation
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Cover Story: One-On-OneWhat's Eating Marketing; Drayton Bird, Malcolm Auld & Philip Kotler in conversation
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Journal Article
Cover Story: One-On-OneWhat's Eating Marketing; Drayton Bird, Malcolm Auld & Philip Kotler in conversation
2004
Overview
With their strong backgrounds in dm and email marketing Drayton Bird and [Malcolm Auld] may see the world through marketing filters that are clearly measurable. But while we're certainly keen to get their views on direct we've resisted the temptation to focus exclusively on these areas. The world's a much bigger place.
Publisher
Tangible Media
