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Trade Publication Article
Blogging thrives in Malaysia
2007
Overview
Asia was found to be driving the adoption of social media, with China, South Korea and Malaysia taking the lead in online content creation and socializing. Malaysia is a federation of 13 states in Southeastern Asia. More than 11 million Malaysians have Internet access, out of a population of nearly 25 million. But political blogs are only a small part of the blogging landscape of Malaysia. By far the greatest number of blogs are about food, the social scene, family life, books and hobbies. Many Malaysians who blog about personal and nonpolitical matters are becoming increasingly anxious that they may be tarred with the same brush as the political bloggers. For businesses in Malaysia, the most valuable asset is the personal and local connection, whether you are looking to create a blog about your business or simply to advertise on bloggers' sites. Businesses have seen the potential of online engagement and are using it to build business relationships.
Publisher
International Association of Business Communicators
Subject
