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On Their Mark
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On Their Mark
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On Their Mark
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Trade Publication Article
On Their Mark
2007
Overview
The second annual Urbanathlon, sponsored by Rodale's Men's Health, and the Here Comes the Sun yoga festival from Time Inc's Health are among a growing number of events from health/fitness magazines aimed at engaging readers and advertisers alike. Health/fitness titles are doing brisk ad business. Among women's books, pages rose a healthy 11.2% year over year through October, per Mediaweek Monitor. It makes a lot of sense for the fitness category to bring it outside, Beth Fidoten, SVP, director of print services at Initiative, said of such events.
Publisher
Emerald Expositions LLC
