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Trade Publication Article
Plugged into ICBA Services
2002
Overview
Customer expectations have increased markedly over the last few years. Now more than ever, consumers demand better and faster service, more options, new and innovative products, and less hassle than in the past. This change in expectations is due, in no small part, to the increasing role technology plays in all of people's lives. Community bank members are ICBA's customers. To continue to attract and retain your business, they will continue to evolve with the changing times in an effort to meet your needs. Last year, ICBA launched two new services. They introduced Brainscratch, a turnkey student loan program for community banks that want to provide this service without the hassle of developing their own program. They also teamed with My Travel Wallet, which provides foreign currency and foreign currency travelers cheques to community bank customers. This year, ICBA introduced two more new services that reflect recent changes in the banking industry.
Publisher
Independent Community Bankers of America
Subject
