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Trade Publication Article
Burb's eye-view
1998
Overview
If you are looking for the world's best cooking/porno magazine, go no farther than Cook's Illustrated. The art is succulent, and every recipe in the magazine sounds so good that you wish you could take a bath in it, eating it seeming not nearly appreciative enough. The results of the magazine's celebrated blind taste tests are not always perfect fits with the high marketing concept of the \"brand promise\" to consumers. An educated consumer accepts the fact that brand loyalty has little to do with product quality.
Publisher
Adweek LLC
Subject
