Asset Details
Do you wish to reserve the book?
The Critical Nature of the Prototype
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Critical Nature of the Prototype
Do you wish to request the book?
The Critical Nature of the Prototype
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The Critical Nature of the Prototype
2004
Overview
With today's on-demand digital printing systems, diverse digital file delivery options, and advanced software applications targeting the task of the prototype creation, insight is now more than ever the critical and very human component of the fine art of prototype delivery. Rob Wallace, managing partner of New York-based Wallace Church, is on the front lines of taking a package concept to maturity - from the glimmering imagination crafted by zealous marketing professionals, to a carefully designed concept that can stand on its own from a production standpoint. Like many leading package designers, Wallace Church acts as the liaison between concept and reality.
Publisher
North American Publishing Company North American Publishing Company d/b/a NAPCO Media
Subject
