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Journal Article
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2021
Overview
Quel est le meilleur moyen de susciter un changement de comportement chez un employé ? Selon Jonah Berger, auteur à succès et professeur à la Wharton School of Business de l’Université de Pennsylvanie à Philadelphie, le fait d’ordonner à quelqu’un de changer n’aurait que peu d’effet. Il suggère plutôt trois méthodes pour persuader cette personne d’acquérir de nouvelles habitudes
Publisher
Management International
Subject
