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Amazon Prime Video to enter local-language content in Southeast Asia
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Trade Publication Article
Amazon Prime Video to enter local-language content in Southeast Asia
2021
Overview
[...]Amazon has focused its local production efforts on the Asia Pacific territories where it has a large e-commerce business – Japan, India and Australia – and has not unveiled any production plans in the languages widely spoken in Southeast Asia, such as Chinese, Thai or Bahasa Indonesian. When it comes to streaming and content creation, it will be entering one of the most competitive markets in the world, as Netflix, WarnerMedia and Disney+ are already deeply engaged in local-language production in Southeast Asia, along with Chinese streamers iQiyi and Tencent, and local players such as Indonesia’s Vidio and Hong Kong-based Viu. At the end of the day, Amazon Studios aims to be the true home of talent and creators in that we want to be asking them some of the most pertinent questions about what they haven’t had the opportunity to make, and what can Amazon do to provide the resources, infrastructure and distribution to amplify those stories.”
Publisher
Media Business Insight
