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Trade Publication Article
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2022
Overview
For 2022, the approved promotions are: * Tactile, Sensory, and Interactive Mailpiece Engagement * Emerging and Advanced Technology * Ea rned Value Reply Mai 1 * Per so naliz ed Colo r' Ira nspro m o * Informed Delivery * Mobile Shopping Jactilc, Sensory, and Interactive Mailpiece Engagement promotion offers a 4% discount when m ailers im prove custo mer engagement by enli ancing the physicalcharacteristicsofthe mailpieces.This may be accomplished through different substrates, inks, interactive elements, or finishing techniques. Informed Delivery promotion offers a 4% discount when mailers use the USPS* Informed Delivery onini-channel feature, io qualify participants must create an Informed Delivery campaign that meets best-practice requirements. Higher paper prices and rising postage rates will be around lor the near future, Savvy service providers will take advantage of the USPS mailing promotions to add value to physical mail while offsetting those costs.
Publisher
North American Publishing Company North American Publishing Company d/b/a NAPCO Media
Subject
