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Trade Publication Article
Maybe you shouldn't start a podcast
2024
Overview
Before diving into podcasting, firms must carefully consider the significant time commitment, the need for a clear content strategy, and the challenges in measuring success to determine if starting a podcast aligns with their goals and resources. In other words, your podcast should be a part of a larger content marketing strategy, not a standalone lead generation tool. Firms that can commit to long-term investment and create valuable content for their target audience may find success in podcasting.
Publisher
SourceMedia dba Arizent
Subject
