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Trade Publication Article
Reset thinking for a new era online
2010
Overview
Increasingly, we are electronically \"shadowed\" online, our actions and behaviors observed and analyzed so we can be \"microtargeted.\" Companies use powerful techniques, including behavioral targeting, neuro-marketing and social media tracking, to sell and promote in the digital era. Of particular concern is how interactive marketing collects data about our health and financial concerns, as well as from children and teens.
Publisher
Haymarket Media, Inc
Subject
