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Trade Publication Article
Three Tips, Three Tools for Twitter
2010
Overview
Twitter can seem daunting, but Twitter apps can actually help you run things more efficiently. My company oneforty is the Twitter app store and we have more than 3,000 applications in our directly. When you join Twitter, feel free to send us an @reply --we\"re @oneforty-- and we\"ll help answer any questions you have. Whatever you Tweet is put out there forever. Tweets can be deleted from the timeline on Twitter.com, but they cannot be actually erased; anything you Tweet will still be indexed on search engines and available on Twitter Search. As a professional, you are not only representing your personal brand, but you are also representing your company\"s or client\"s brand. Be conscious of what you say. Some people have actually lost their jobs over irresponsible Tweets. Most recently, CNN International fired senior editor Octavia Nasr for Tweeting that she was sad to hear that Ayatollah Mohammed Hussein Fadlallah, a Hezbollah leader, had died. With only 140 characters, it\"s easy to be misunderstood. Use your best judgement! I see a lot of people who think the path to influence on Twitter is through self-promotion. I see it\"s just the opposite: I think I got to 60,000 followers by making it about other people. My Twitter background isn\"t a picture of me; it\"s a promotion of charity:water. I wrote a book and created a business to help people learn about Twitter. I Tweeted about stuff I cared about, I was who I was, and now I\"m where I am today. I see many so-called \"social media gurus\" and some of the candidates in the MTV TJ contest literally asking for followers and making their whole Twitter presence very \"me, me, me.\" I highly encourage you to steer away from that for yourself and for your brand. Make it about your customers and make it about your friends. Eventually, Twitter will make those two one and the same.
Publisher
Access Intelligence LLC
Subject
