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Trade Publication Article
What Pharma Needs to Know About M-Health
2010
Overview
The pharmaceutical industry has taken a tentative view of digital medicine and, by extension, mobile health (m-health), for far too long. But the industry can no longer afford to ignore a medium that patients will interact with more so than live doctors or any other source. As m-health takes its place in the overall marketing mix, pharma should ask itself several important questions before creating a new initiative: 1. Are you improving adherence? 2. Can you use m-health to effectively survey products? 3. Will this initiative help create relationships with healthcare professionals? Other exciting m-health applications leverage social networking sites like Facebook and Twitter. With these, patients can discuss medical issues with other patients, provide emotional support and share experiences. From simple SMS devices to smart phones, m-health is set to leapfrog the Internet-enabled computer as a healthcare communications platform and provide a revolutionary gateway to better health.
Publisher
MultiMedia Healthcare Inc
