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2017 Edelman Trust Barometer Reveals Global Implosion of Trust
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Newsletter
2017 Edelman Trust Barometer Reveals Global Implosion of Trust
2017
Overview
\"The implications of the global trust crisis are deep and wide-ranging,\" said Richard Edelman, president and CEO of Edelman. \"It began with the Great Recession of 2008, but like the second and third waves of a tsunami, globalization and technological change have further weakened people's trust in global institutions. The consequence is virulent populism and nationalism as the mass population has taken control away from the elites.\" \"Business is the last retaining wall for trust,\" said Kathryn Beiser, global chair of Edelman's Corporate practice. \"Its leaders must step up on the issues that matter for society. It has done a masterful job of illustrating the benefits of innovation but has done little to discuss the impact those advances will have on people's jobs. Business must also focus on paying employees fairly, while providing better benefits and job training.\" Edelman is a leading global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was awarded the Grand Prix Cannes Lion for PR in 2014; six Cannes Lions in 2015; and the Grand Prix in the Titanium category in 2016. The firm was named \"2016 Global Agency of the Year\" by the Holmes Report, and one of Advertising Age's \"Agencies to Watch\" in 2014. In 2015, Edelman was among Glassdoor's \"Best Places to Work\" for the fourth time. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Visit http://www.edelman.com for more information.
Publisher
U.S. Newswire
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