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القراءة الذكية لسوق الشركات الدوائية
by
.Cook, Arthur G مؤلف
, العامري، خالد مترجم
, .Cook, Arthur G. Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
in
الأدوية تسويق
/ الصناعات الدوائية
2009
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القراءة الذكية لسوق الشركات الدوائية
by
.Cook, Arthur G مؤلف
, العامري، خالد مترجم
, .Cook, Arthur G. Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
in
الأدوية تسويق
/ الصناعات الدوائية
2009
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Book
القراءة الذكية لسوق الشركات الدوائية
2009
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Overview
يوضح هذا الدليل العلمي الأساس الذي تقوم عليه نماذج التنبؤ الناجحة للمنتجات التي مازالت في مراحل التطوير فضلا عن المنتجات التي سبق طرحها في السواق بصورة تحقق التوازن بين الإغراق في المناهج المعقدة والإفراط في التبسيط كما يستكتشف الكتاب أيضا عملية التنبؤ لمجال الصناعة الدوائية مستعرضا العديد من الأدوات والأساليب التي تستخدم في إعداد نماذج تنبؤ للمنتجات الجديدة والتي سبق طرحها في السوق لذلك يعد الكتاب دليلا مفيدا وقيما للقائمين بعلمية التنبؤ ولعدد كبير من متخذي القرار.
Publisher
دار الفاروق للاستثمارات الثقافية ؛ مؤسسة محمد بن راشد آل مكتوم
Subject
ISBN
9789774552755
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD 9665.5 .C66125 2009 | 1 | BOOK | EMIRATES |
| 1 | BOOK | AUTOSTORE |
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