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التسويق الداخلي
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التسويق الداخلي
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التسويق الداخلي
BOOK

التسويق الداخلي

2013
Overview
يعرض كتاب \"التسويق الداخلي\" شرحا مبسطا لموضوع معقد وبعيد الأثر فهو يوفر عرض شامل لأحدث الأفكار والتطبيقات في هذا المجال مع تقدير النتائج المختلفة التي وصلت إليها استراتيجية التسويق الداخلي السليمة ويبدأ الكتاب بتعريف التسويق الداخلي وكيفية تنفيذه عمليا وعلى هذا الأساس يقوم الكتاب بما يلي عرض أحدث الأفكار والتطبيقات في مجال التسويق الداخلي وتوضيح كيف يمكن استخدام التسويق الداخلي في تسهيل الاستراتيجيات المختلفة مثل استراتيجية إدارة المعرفة وغيرها وإلقاء الضوء على الأساليب التي يحتاج إليها المديرون من أجل تطبيق التسويق الداخلي في المؤسسات التي يعملون بها بشكل فعال.
Publisher
دار الفاروق للاستثمارات الثقافية
ISBN
9789774558009
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415.5 .A36 2013 1 BOOK BUSINESS
1 BOOK AUTOSTORE