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Consumer economic wellbeing
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Consumer economic wellbeing
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Book
Consumer economic wellbeing
Available to read in the library!
Overview
\"This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors\"--Publisher's description.
Publisher
Springer
ISBN
1493928201, 9781493928200, 9781493967445, 149392821X, 9781493928217, 1493967444
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HB801.X53 2015 | 1 | BOOK | AUTOSTORE |
