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Affected : emotionally engaging customers in the digital age
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Affected : emotionally engaging customers in the digital age
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Book
Affected : emotionally engaging customers in the digital age
Available to read in the library!
Overview
The proliferation of new technologies has revolutionised the way businesses interact and communicate with their customers, yet the approach is often one way (what can we sell to customers) and misses the mark because they have little emotional understanding for how customers feel about a product, service or brand. This book helps businesses to better understand and communicate with customers and to differentiate their product and services to combat disruptive innovation.
Publisher
John Wiley and Sons Australia, Ltd
Subject
ISBN
9780730357018, 0730357015, 9780730356998, 073035699X, 9780730357001, 0730357007
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.5 W74 2018 | 1 | BOOK | AUTOSTORE |
