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The social organisation of marketing : a figurational approach to people, organisations and markets
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Book
The social organisation of marketing : a figurational approach to people, organisations and markets
2017
Available to read in the library!
Overview
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias, the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration.
Publisher
Palgrave Macmillan
Subject
ISBN
9783319515700
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5414.S63 2017 | 1 | BOOK | BUSINESS |
