Book

On purpose : delivering a branded customer experience people love

Smith, Shaun, author, Milligan, Andy, author

Overview

\"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: --Stand Up: be clear about brand purpose and promise --Stand Out: define, design and deliver distinctive customer experiences across multiple channels --Stand Firm: create strong cultures that sustain results They explain and define how to deliver \"on purpose\" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter\"-- Provided by publisher.

• Publisher: Kogan Page
• Subject: Customer relations. / Relationship marketing. / Branding (Marketing) / BUSINESS & ECONOMICS / Customer Relations. / BUSINESS & ECONOMICS / Marketing / General. / BUSINESS & ECONOMICS / Management.
• ISBN: 9780749471910, 0749471913

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.5 S595 2015	1	BOOK	BUSINESS