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The moment of clarity : using the human sciences to solve your hardest business problems
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Book
The moment of clarity : using the human sciences to solve your hardest business problems
Available to read in the library!
Overview
\"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the \"soft\" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. \"-- Provided by publisher.
Publisher
Harvard Business Review Press
Subject
ISBN
9781422191903, 1422191907
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD30.19.M22 2014 | 1 | BOOK | BUSINESS |
