Asset Details
Do you wish to reserve the book?
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Do you wish to request the book?
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Book
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Available to read in the library!
Overview
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Publisher
Crown Business
Subject
ISBN
9780307951618, 0307951618
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| TS2301.T7 R63 2013 | 1 | BOOK | BUSINESS |
