Book

Campaigns that shook the world : the evolution of public relations

Rogers, Danny, author

Overview

\"Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on 9 of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012 Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the Royal Family, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign. Casting an eye over a selection of thrilling developments in music, sports, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad. \"-- Provided by publisher.

• Publisher: Kogan Page
• Subject: Advertising campaigns Case studies. / Political campaigns Case studies. / Branding (Marketing) Case studies. / Public relations Case studies. / BUSINESS & ECONOMICS / Public Relations. / BUSINESS & ECONOMICS / Marketing / General. / LANGUAGE ARTS & DISCIPLINES / Communication Studies. / SOCIAL SCIENCE / Popular Culture.
• ISBN: 9780749475093, 0749475099

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5837.R64 2015	1	BOOK	BUSINESS