Book

The best digital marketing campaigns in the world II

Ryan, Damian

Overview

\"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape\"-- Provided by publisher.

• Publisher: Kogan Page
• Subject: Internet marketing Case studies. / Advertising campaigns Case studies. / Social media. / Marketing Management. / BUSINESS & ECONOMICS / Marketing / General. / BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. / BUSINESS & ECONOMICS / Advertising & Promotion.
• ISBN: 9780749469689, 0749469684

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.1265.R92 2014	1	BOOK	BUSINESS