Book

The rise of the new East : business strategies for success in a world of increasing complexity

Simpfendorfer, Ben

Overview

\"Taking the reader on a tour of the fast-changing East, The Rise of the New East provides simple business strategies for dealing with the world's growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience--from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films--the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions\"-- Provided by publisher.

• Publisher: Palgrave Macmillan
• Subject: BUSINESS & ECONOMICS / International / General. / BUSINESS & ECONOMICS / Business Communication / General. / East Asia Commerce. / South Asia Commerce. / East Asia Foreign economic relations. / South Asia Foreign economic relations. / East Asia Economic conditions 21st century. / South Asia Economic conditions 21st century.
• ISBN: 9781137370051, 113737005X

Item info:

1 item available

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Holdings :

Call Number	Copies	Material	Location
HF3820.5.Z5 S56 2014	1	BOOK	BUSINESS