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Understanding social media : how to create a plan for your business that works
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Book
Understanding social media : how to create a plan for your business that works
Available to read in the library!
Overview
\"Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media \"-- Provided by publisher.
Publisher
Kogan Page
Subject
ISBN
9780749473563, 0749473568
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.1265.R9324 2015 | 1 | BOOK | BUSINESS |
