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The laws of subtraction : six simple rules for winning in the age of excess everything
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Book
The laws of subtraction : six simple rules for winning in the age of excess everything
Available to read in the library!
Overview
\"Market leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. The Laws of Subtraction shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.Matthew E. May is the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles\"-- Provided by publisher.
Publisher
McGraw-Hill
Subject
ISBN
9780071795616, 0071795618
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5386.M4713 2013 | 1 | BOOK | BUSINESS |
